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Bianca Baymon
Marketing Manager
Bianca Baymon
Marketing Manager
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Sr. Marketing Strategist

Marketing works best when strategy, systems, and execution operate together. I build the infrastructure behind high-performing marketing programs that drive audience growth, revenue generation, AI workflows, and automation across large digital platforms.

435

Million in Audience Reach

1.5K

Businesses Supported

42%

Increase in Email Engagement

SERVICES

Experience & Samples

Executive Profile
Executive Profile

My background, my strengths, and the experience behind why I can figure out any marketing challenge.

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Marketing Strategy & Growth
Marketing Strategy & Growth

Affiliate programs, digital storefronts, and revenue engines built to perform, not just exist

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Content Strategy & SEO
Content Strategy & SEO

High-intent search behavior turned into long-term traffic. The strategy, the structure, and the results.

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E-Mail & Lifecycle Marketing
E-Mail & Lifecycle Marketing

Email that does more than land in an inbox. Strategy and lifecycle work built around how audiences actually behave.

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Audience Engagement & Campaign Strategy
Audience Engagement & Campaign Strategy

I have run campaigns across markets, events, and platforms. Here is what audience engagement looks like at scale.

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Website & Platform Strategy
Website & Platform Strategy

High-traffic platforms, smarter distribution, and digital experiences built for audiences that actually stay.

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Membership Growth & Retention
Membership Growth & Retention

I helped grow and retain members inside a global organization. Here is the strategy that made it work.

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Professional Writing & Publications
Professional Writing & Publications

Published author. Marketing writer. Editorial voice. A look at the writing behind the strategy.

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Resume

Bianca Baymon

MARKETING STRATEGIST
2021 - Present
Hearst Corporation
Marketing Strategist
  • Oversee content distribution across 15+ media properties reaching 435M+ monthly visitors, making placement decisions tied directly to audience growth and revenue performance.
  • Own end-to-end strategy for a 500+ interactive map portfolio, including SEO, writing, and AI workflow development that cut production time by 75%.
  • Drive full-lifecycle email marketing for 100,000+ subscribers, using performance analytics to improve engagement, open rates, and conversions.
  • Transform search and audience data into content and distribution decisions across Hearst's digital platforms.
  • Architect multi-market reader contests across 15+ city publications, generating hundreds of thousands of votes and measurable audience participation at scale.
  • Bridge editorial, product, sales, and engineering teams to deliver campaigns, workflow improvements, and revenue-tied initiatives.
2019 - 2021
Creative Circle
MARKETING GENERALIST
  • Built crisis-response marketing infrastructure for 1,500+ restaurants navigating a major industry disruption, enabling rapid adoption of contactless ordering, curbside pickup, and digital communication.
  • Independently produced 50 to 75 customized restaurant marketing packages per week, delivering QR code menus, signage systems, flyers, and digital assets at scale without sacrificing quality.
  • Managed high-volume production through a ticket-based workflow, sustaining speed, accuracy, and customization across a large and varied restaurant portfolio.
  • Built taxonomy structure for Hearst's emerging digital commerce content, improving organization, consistency, and usability across a growing affiliate workflow.
2017 - 2019
Association of International Energy Negotiators
MARKETING SPECIALIST
  • Developed the organization's marketing function from scratch, developing its first comprehensive strategy, contributing to an 18% revenue increase.
  • Managed 200+ email campaigns and lifecycle programs, growing open rates from 30% to 40% and improving member retention by 16%.
  • Launched and scaled the organization's social media presence across LinkedIn, Instagram, and Facebook from zero, handling strategy, content, and performance tracking.
  • Drove attendance and awareness for 90+ global events annually through integrated email, social, web, and digital campaigns.
  • Authored executive content and industry articles published in World Oil Magazine
  • Presented monthly marketing strategy, campaign performance and recommendations directly to the Board of Directors, then led implementation of approved initiatives.
2015 - 2016
University of Houston Alumni Association
MARKETING ASSISTANT
  • Supported digital marketing campaigns and engagement initiatives for an alumni network of 255,000+ members.
  • Contributed to a 20% increase in audience engagement through data-informed campaign strategy and execution.
  • Built and maintained website pages using WordPress, HTML, and CSS.
2014 - 2015
Chipotle Mexican Grill
ASSISTANT BRAND MANAGER
  • Led grassroots marketing and community partnerships that increased local store sales by 15%.
  • Executed integrated local campaigns across digital channels and in-store activations to grow brand visibility and traffic.
Certifications
2025
ChatGPT Advanced Data Analysis
Vanderbilt University

Applied AI-powered data analysis tools to extract marketing insights, improve workflow efficiency, and support data-driven decision making. 

Certificate
2025
Emerging Talent Graduate
Hearst Newspapers

Selected as a high-potential employee to complete Hearst's competitive 6-month leadership development program in partnership with LifeLabs Learning.

Certificate
Education
Master of Science in Marketing
2018 - 2019
Master of Science in Marketing
University of Texas - Dallas

Advanced coursework in international marketing, consumer psychology, and strategic marketing, with applied learning through capstone projects.

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Bachelor of Business Administration in Management
2012 - 2016
Bachelor of Business Administration in Management
University of Houston

Named one of the university's top 27 graduating seniors for outstanding academics, extracurricular involvement, and ethical leadership.

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Core Strengths

PLATFORMS
  • Google Analytics
  • HubSpot
  • WordPress
  • ChatGPT
  • Meta Business Suite
  • Skimlinks
  • Google Keyword Planner
  • SEMrush
  • Salesforce
  • Yoast SEO
  • Trello
  • Jira
  • Canva
  • Adobe Creative Suite
  • Hootsuite
  • HTML
  • CSS
  • Google AdSense
SKILLS
  • Marketing Automation
  • A/B Testing
  • E-Mail Marketing
  • Content Marketing
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Copywriting
  • Website Management
  • Membership Marketing
  • Project Management
  • Cross-Functional Collaboration
  • Affiliate Marketing
  • CRM Management
  • Event Marketing
  • Analytics & Insights
  • Graphic Design
  • Audience Engagement
  • Keyword Research
Testimonials

Here’s what my employers say

I have worked with a lot of marketers over the years and most of them are good at one thing. Bianca is genuinely good at all of it. Strategy, execution, writing, data — she moves between all of it without missing a beat and that is just not common.
Previous Employer
What stood out to me about Bianca was that she never brought me a problem without also bringing a solution. In a fast-moving environment like ours, that matters more than people realize. She made my job easier just by being good at hers.
Previous Employer
Bianca is one of those people who makes the whole team better without trying to. She asks good questions, she shares what she knows, and she does not make other people feel small for not knowing something. That combination of smart and good is harder to find than you think.
Previous Employer