Strong engagement campaigns do more than attract attention. They give audiences a reason to participate.
My work in audience engagement has focused on building campaigns that activate readers, strengthen community connection, and drive measurable participation across digital platforms. From multi-city voting contests to global event marketing, I’ve developed and supported campaigns designed to turn passive audiences into active contributors.
Key Engagement Impact
- Managed 15+ large-scale contests across 15+ city markets
- Supported campaigns generating 100,000 nominations and 140,000 votes
- Promoted and supported 90+ professional events annually
- Built campaign infrastructure across nomination, voting, registration, and results phases
- Coordinated digital assets, pages, and promotion across multiple audience types
Case Study 1: Readers’ Choice Contest Campaigns Across 15+ Cities
Hearst Media
Situation
Hearst’s local newspaper brands run Readers’ Choice and Best Of contests to encourage community participation and spotlight local businesses. These contests span multiple cities and involve several moving parts, including nominations, voting, results publishing, and promotional support.
Strategy
I approached these contests as full campaign lifecycles, not one-off promotions. The goal was to make participation easy, keep campaign phases organized, and ensure that each market had the digital infrastructure and promotional support needed to drive engagement.
Execution
- launched and managed nomination and voting pages
- built and published results pages
- created redirect URLs to support smooth user flow
- coordinated promotional assets across multiple markets
- organized incoming results and ensured accurate winner publishing
Results
- supported 15+ contest campaigns across 15+ city markets
- Best of Bay Area generated 100,000 nominations and 140,000 votes
- strengthened community participation and business visibility
- helped create high-engagement content that reinforced local media brand connection
Case Study 2: Global Event Marketing & Member Engagement
Association of International Energy Negotiators (AIEN)
Situation
AIEN hosted more than 90 professional events annually, making event promotion a major part of its member engagement strategy. To maintain participation, members needed clear, consistent communication about why events mattered and how they supported professional growth.
Strategy
I developed event marketing plans that positioned events as valuable opportunities for networking, education, and industry connection. The goal was to keep events visible across member touchpoints and reinforce their professional relevance.
Execution
- created event marketing plans and promotion timelines
- wrote and managed event email campaigns
- created social media graphics and promotional materials
- coordinated with vendors and event-related partners
- supported online registration and in-person event operations
- collected and analyzed post-event feedback surveys to improve future events
Results
- supported visibility and participation across 90+ annual events
- strengthened engagement within a global professional membership community
- used attendee feedback to refine future event strategy
- reinforced events as a core member engagement channel
Case Study 3: Freeform Content Promotion Across Media Platforms
Hearst Media
Situation
Hearst’s newspaper websites rely on homepage content blocks and promotional placements to surface high-interest content to readers. These freeform placements directly influence what content audiences engage with and how traffic flows across the platform.
Strategy
I used freeform placements as an engagement channel, ensuring that content with strong reader interest, including mapicles and editorial features, received the visibility needed to drive clicks and deeper interaction.
Execution
- managed 100+ freeform placements across 18+ websites
- used analytics and performance data to guide promotional decisions
- tested headlines and imagery to improve engagement
- adjusted placements daily based on audience behavior and content performance
Results
- increased visibility for high-interest content across multiple markets
- strengthened engagement through data-informed placement decisions
- helped turn platform distribution into an active audience growth lever