Marketing Strategist | Digital Growth | Audience Development | AI-Driven Marketing Systems
Marketing works best when strategy, systems, and execution operate together. I build the infrastructure behind high-performing marketing programs that drive audience growth, revenue generation, AI workflows, and automation across large digital platforms.
With 12 years of experience, I’ve built and supported marketing systems across media, membership organizations, education, and small business environments. My work spans platforms reaching 435M+ monthly visitors and revenue programs tied to seven-figure business impact, with experience across digital growth, content strategy, lifecycle marketing, e-commerce, platform management, audience engagement, and operational marketing systems.
Core Expertise
- Marketing Strategy & Growth
- Audience Growth & Engagement
- Website & Platform Strategy
- E-Commerce & Revenue Monetization
- Email & Lifecycle Marketing
- Content Strategy & SEO
- AI Workflow Optimization
- Marketing Automation Systems
- Membership Growth & Retention
- Professional Writing & Editorial Communication
Scale of Experience
- 435M+ monthly audience reach across large digital media platforms
- $1M+ annual revenue programs supported through mapicle and commerce initiatives
- 1,500+ businesses supported through crisis-response marketing systems
- 15+ city markets supported through audience campaigns and digital contest infrastructure
- 90+ annual events promoted and supported within a global membership organization
What I’m Known For
I’m known for building marketing systems that make complex work clearer, faster, and more effective. That includes creating lifecycle programs that strengthen retention, designing content systems that improve search visibility, supporting monetization strategies tied to real audience behavior, and building AI-assisted workflows that reduce manual effort while maintaining quality.
I work comfortably across strategy and execution, especially in environments where marketing needs to collaborate with editorial, sales, product, developers, and technical teams. My background includes regular collaboration across cross-functional teams using platforms such as WordPress, Salesforce, Jira, Google Analytics, Sailthru, Skimlinks, and AI-supported workflow systems.
Career Highlights
At Hearst, I’ve worked across audience growth, digital monetization, platform distribution, content strategy, and AI workflow optimization in a media environment reaching 435M+ monthly visitors. My work includes supporting a $1M+ annual mapicle revenue engine, contributing to 200+ interactive maps, managing 100+ homepage placements, building affiliate commerce campaigns, and improving content production efficiency by more than 75% through GPT-based systems.
At the Association of International Energy Negotiators, I developed the organization’s first comprehensive marketing strategy, helping contribute to an 18% increase in revenue while strengthening membership engagement, lifecycle communication, website operations, and event marketing across 90+ annual events.
Through Creative Circle / Sysco, I developed crisis-response marketing toolkits for 1,500+ restaurants, helping businesses adapt to contactless ordering, curbside pickup, and digital promotion during a major industry disruption.
Leadership Approach
I approach marketing as a systems discipline. The strongest results usually come from understanding how audiences behave, identifying where the friction is, and building the structure that allows good marketing to scale.
That means I care about more than campaigns. I care about the infrastructure behind them: the messaging, workflows, data, automation, cross-functional coordination, and decision-making systems that make strong marketing sustainable over time.
Writing & Communication
Writing is central to how I think and work. In addition to my marketing background, I’m also a published author of 10 books. Professionally, my writing spans executive communication, editorial content, search-driven business writing, membership communication, event marketing, newsletters, and conversion-focused campaign writing.
Cross-Functional Collaboration
Throughout her career, Bianca has worked closely with cross-functional teams across editorial, sales, product, and engineering. She regularly collaborates with developers and product teams to improve digital platforms, works with sales teams to support revenue initiatives, and partners with editorial teams to ensure marketing strategies align with content credibility and audience trust.